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Role of the Customer and Supplier

Course Overview

The relationship between supplier and their customers is symbiotic. Businesses need customers to survive, and customers need small businesses to meet their needs. By working together, businesses and their customers can ensure that both parties are happy.

The customer may not always be right, but customers are the ones with the money, and they have the power to choose where to spend it. This power gives them a lot of influence over businesses that need their customers to stay afloat. Customers don't always hold back when they're unhappy, and their complaints can be loud and damaging to a small business's reputation.

Learning Objectives

  • Understand the customer's needs and how to meet them
  • Explain the supplier's role in small business operations
  • Identify different types of suppliers and customers

*This course references US legislation and statistics.