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Overcoming Objections

Course Overview

Aim: The delegate will learn how to challenge and overcome objections with confidence bringing the sale to a satisfactory conclusion.

Learning outcomes:

By the end of this module the delegate can:

  • Explain what objections really are
  • Recognise how to align customer objections
  • Explore and dissect specific objections
  • Operate a systematic approach to overcoming objections


Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning lasting around 30 minutes and designed to maximise learner development.