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Online Marketing - The Basics

Course Overview

Aim: The delegate will learn the basics of on-line marketing and understand more about how websites work and social media.

Learning outcomes:

By the end of this module the delegate can:

  • Understanding the formula for business growth and the components of a ‘Marketing System’
  • Constructing and using a customer database
  • Developing a website that works
  • Coordinating off-line collateral and harnessing the power of social media


Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.