Catalogue

Course Overview

In competitive markets, influencing decisions requires more than logic or persuasion techniques alone. Customers are more informed and sceptical, which means trust, emotion and perceived value play a central role in how decisions are made.

In this 10-minute micro-course, you'll apply three practical tools to strengthen influence, build credibility and communicate more effectively. A short reflection exercise will help you identify one opportunity to improve your influence.

You Will Learn To

• Examine how ethical persuasion influences decision making in modern business.
• Uncover the psychological and emotional drivers behind buying behaviour.
• Apply practical tools to influence decisions with clarity and credibility.

Who Is The Course For?

• Sales professionals improving conversion without pressure tactics.
• Marketers shaping campaigns using trust, emotion and social proof.
• Leaders and entrepreneurs influencing customers, teams or stakeholders.