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Mastering the Cold Calling Process

Course Overview

The success of a product or services organization is dependent on how effectively their sales team sells. The ability of a company's sales reps to “win” at each stage of the selling process, and ultimately earn the business on the right terms and in the right timeframe, determines the sales team’s effectiveness. In this course, you will get familiarized with the importance of cold calling, it’s key principles and the tips and trick of mastering the subject.

Learning Objectives

  • Define cold calling
  • Identify key principles of effective cold-calling
  • Enlist the tips to master cold calling