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Managing Customer Relationships

Course Overview

Aim: The delegate will learn how manage a customer relationship in order to make the most of every opportunity.

Learning outcomes:

By the end of this module the delegate can:

  • Understand the importance of customer loyalty
  • Explain how to delight the customer through managing expectations
  • Describe how to turn complaints to advantages
  • Give examples of how to proactively build relationships


Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.