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Managing Accounts for Growth

Course Overview

The delegate will learn how to forge strong long-term customer relationships and develop a credible and sustainable customer strategy. 

Learning Outcomes

By the end of this module the delegate can: 

  • Explain how to create and implement a sustainable key account strategy 
  • Develop an understanding of buyer types and selling to multiple decision-makers 
  • Explain creating powerful long-term customer relationships 
  • Identify the organisation’s wants, needs and expectations

Who Would Benefit

This module will benefit anybody who interacts with a customer and has influence over potential repeat business. This module has particular relevance to Account Managers but is also important for anybody in a client-facing role.

Approach

Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.