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Digital Marketing: The Basics

Course Overview

The delegate will learn the basics of digital marketing, understand more about how websites work and learn about social media. 

Learning Outcomes

By the end of this module the delegate can: 

  • Understanding the formula for business growth and the components of the Marketing Funnel
  • Developing a website and user experience 
  • Constructing and understanding the importance of a CRM 
  • Coordinating off-line collateral and harnessing the power of social media
  • Creating engaging content

Who Would Benefit

This module will benefit anyone looking to develop business opportunities through the utilisation of digital marketing tools.

Approach

Maguire Training have created over 100 video-based modules using their own professional training team to present on subjects they are experts in. These videos are jargon-free and delivered with the enthusiasm and engagement you would expect from some of the country’s leading business skills trainers. Each module has interactive questions to check learner knowledge and is accompanied by supporting notes for the learner to read in their own time. Each module is a powerful package of learning designed to maximise learner development.