Search form


Customer relationship: building trust


Trust is a necessary condition of customer relationships. It is difficult to do business with a supplier whom you do not trust!

A customer’s trust cannot be forced, it must be earned.

It is because of you that the customer will build confidence in the supplier.

There are a few secrets to establishing trust with customers.

Module Objectives

By the end of this module, you will know how to:

  • Implement good practices in order to be seen as trustworthy by the customer.
  • You will know how to boost your company’s image, establish close communication with your customer and identify how to manage sensitive situations.

Module Program

  • Identifying the challenges of customer contact.
  • Being successful in the face-to-face meeting.
  • Establishing close communication with the customer.
  • Restoring the balance in sensitive situations.

Key Advantages

  • Practical tools to help you decipher your customers’ communication methods.
  • Role-plays to practice synchronization with your customers.

Target Audiences

Anyone who works in direct contact with customers.


No prerequisites.