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Creating Interest with Features & Benefits
This CPD certified online session has been created by expert trainers to improve performance and effectiveness for those working in the retail environment. It is part of the wider "Retail Skills Academy" programme (see below) and can also be used as a "stand alone" module for training for this specific topic. The course uses engaging, interactive e-learning which is delivered at a brisk pace; ensuring that the full session can be completed in 20 to 25 minutes.
All of the courses in this range are interactive to keep your attention and are a mixture of presenter led training, online presentations, quizzes and exercises. And at the end of each session there’s a 1-page cheat sheet to walk you through exactly what you should do when it’s time to implement the training back in the workplace – after all, that’s when the real work starts!
Do you understand the difference between features and benefits?
Features play a role in the sales process, but Benefits produce sales.
In this session we delve into the differences between features and benefits, and look at exactly how the strategic use of both helps you position your product as the best solution for your customers.
You will learn:
- Why WIIFM are the 5 most important letters in sales
- The Power of Emotivators
- The best way to eliminate indecision
- And much more…
Retail Skills Academy:
This course forms part of the "Retail Skills Academy", an online training programme consisting of 18 online training sessions from MTD Training that you can take from the comfort of your own desktop, mobile or tablet. The main purpose of the Retail Skills Academy is to provide a firm foundation of the key skills required in a modern retail setting.
To achieve the Academy certificate, you must complete all 18 sessions (within a 12 week period) and request/complete the end of programme assessment which consists of 30 multiple choice questions.
All 18 courses are available individually and also as a "complete" Retail Skills Academy package (which represents best value for those wishing to complete the full programme).
The sessions are practical and interactive. We don’t believe in long, lecture like online training. Instead, this programme will get you engaged from the outset.