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Caring for Vulnerable Customers


Caring for vulnerable customers is a cornerstone of customer and client care in modern corporate culture. How a company takes care of customers at a disadvantage reflects on its values and position in the marketplace. This course will examine how to identify a vulnerable customer and how to consider making the appropriate allowances for their specific needs.

Learning Objectives

  • Understand what is meant by a vulnerable customer.
  • Recognise potential vulnerability and how to identify those in need of additional support.
  • Employ techniques to effectively support vulnerable customers.Understand what is meant by a vulnerable customer.