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Caring For Vulnerable Customers


Caring for vulnerable customers is a cornerstone of customer and client care in modern corporate culture. How a company takes care of customers at a disadvantage reflects on its values and position in the marketplace. This course will examine how to identify a vulnerable customer and how to consider making the appropriate allowances for their specific needs.

Top Tips

  • Pay close attention to what your customer says and how they say it.
  • Treat every customer with empathy and as an individual to determine the level of support they may need.
  • Remove barriers to communication, but make sure to protect the customer’s legal rights.