Online Marketing - The Basics

Course Overview

Aim: The delegate will learn the basics of on-line marketing and understand more about how websites work and social media.

Learning outcomes:

By the end of this module the delegate can:

  • Understanding the formula for business growth and the components of a ‘Marketing System’
  • Constructing and using a customer database
  • Developing a website that works
  • Coordinating off-line collateral and harnessing the power of social media