Managing Accounts for Growth

Course Overview

Aim: The delegate will learn how to forge strong long-term customer relationships and develop a credible and sustainable customer strategy.

Learning outcomes:

By the end of this module the delegate can:

  • Explain how to create and implement a sustainable key account strategy
  • Develop an understanding buyer types and selling to multiple decision makers
  • Explain creating powerful long-term customer relationships
  • Identify the organisation’s wants, needs and expectations